Fashion Island will host five days of runway shows, celebrity panels, film premieres and shopping parties when StyleWeekOC returns to Newport Center Drive starting Wednesday, Oct. 14.

The event, now in its 15th year, runs through Sunday, Oct. 18, and once again overlaps with the Newport Beach Film Festival, which begins Oct. 15. The two events first partnered in 2024. Most StyleWeekOC programming is free, with panels and discussions staged at the Neiman Marcus-Bloomingdale's Courtyard.

The week opens Wednesday from 4 to 7 p.m. with a Red Carpet Ready Beauty Event at Bloomingdale's featuring 20 beauty brands, the Daily Pilot reported. On Thursday, Oct. 15, at 11:30 a.m., a 30-look fall runway show at Neiman Marcus will showcase designer ready-to-wear collections under this year's theme, "Sunlit Glamoratti."

A late-night opening gala called Taste of Style, presented by the Newport Beach Film Festival, follows Thursday from 10 p.m. to midnight. Fashion Island restaurants including Joey Restaurant, Sushi Roku, Teleferic Barcelona, and Fleming's Prime Steakhouse and Wine Bar will serve bites.

Friday, Oct. 16, brings a by-appointment Guerlain spa experience at Neiman Marcus from 11 a.m. to 5 p.m., featuring complimentary facials. At 6 p.m., Remy Cointreau hosts a cocktail masterclass with Teleferic Barcelona, Cucina Enoteca and Levain Bakery. Proceeds from that event benefit CASA Orange County's foster care program.

Saturday, Oct. 17, is the busiest day.

Actress and podcaster Jamie Chung takes the keynote stage at 1 p.m. to discuss personal style, motherhood and upcoming projects, moderated by entertainment journalist Lindzi Scharf. A press release from Irvine Company Retail Properties said Chung is appearing before filming an upcoming feature alongside Miles Teller.

At 4 p.m. Saturday, the Fashion Island Main Stage hosts the West Coast premiere of Couture to the Max, a documentary about 10-year-old fashion designer Max Alexander, who will appear in person. At 6 p.m., Emmy-winning television personality Keltie Knight discusses her new memoir, The F*ck Them Theory, moderated by Real Housewives of Beverly Hills alumna Crystal Kung Minkoff.

The week wraps Sunday, Oct. 18, with a Guerlain fragrance masterclass at Neiman Marcus led by global ambassador Dawn Parton. Ticket holders receive access to the Guerlain Lounge with cocktails, light bites and a $50 Neiman Marcus gift card. At 6 p.m., the documentary Armani and the Birth of Italian Fashion screens at The Lot.

Gerard Widder, Fashion Island's vice president and general manager, said in the September press release that the film festival partnership "has elevated this event into something truly unique on the California Riviera."

VEA Newport Beach, at 900 Newport Center Drive, is offering a Shop and Stay Package from Oct. 13 through Oct. 19 that includes a $100 Fashion Island gift card, two event tickets, a $50 food and beverage credit and a personal shopping consultation.

In-store shopping parties are also scheduled at retailers including Monica Vinader, L'Agence, Varley, Rails, American Vintage, Vince, Hill House Home, Alice and Olivia, and Farm Rio. Events are first-come, first-served and weather permitting. Full schedules and tickets are available at fashionisland.com/styleweekoc. The Newport Beach Film Festival continues through Oct. 22.